In his 1967 essay ‘Rhetoric of the Image’, Roland Barthes gave us two terms that help define different ways of using words with pictures:
- Anchor – In news stories the text that accompanies pictures is usually there to control meaning – to stop the image from being interpreted in a manner that isn’t in keeping with the political views of the newspaper, for example. In advertising this type of anchoring text is used to fix the meaning of the image into one clear and distinct message (i.e. why you should buy this product).
- Relay – In the second definition the text has equal status with the image. Image and text bounce off each other to create a fuller picture that allows for ambiguity and various interpretations. This is more in line with a postmodern view of narrative.
(OCA C&N, p55)
My own attempts with pictures from today’s paper:
The cost of failure: £47m pay-off.
The hidden one – fired!
Brexit is backed by a large proportion of voters. Will Cameron talk EU leaders in to concessions? Or will the Union Flag stand alone outside the European Union? Can Cameron reach out to fellow leaders during over-dinner talks tonight?
As Britain’s last deep coal mine closes after 50 years, jobs in the renewables sector are under threat. Mining is a hard life but the men followed a proud tradition in their work. With the Government cutting subsidies for renewables, how will be stay out of the dark without costing the planet? Where is the next tradition of energy jobs.