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Packaging Colors

your packaging colors will set your product apart from your competitors’ products.

This is from an article posted by Jo Davies (OCA) tutor in the OCA weekender e-bulletin (28.1.16).  It explains the psychology of different colours – the signals they send us as consumers.

This is interesting in the context of photography – staged photography gives a clear opportunity to plan colours, but it is not always convenient (vs selecting a colour pallet when painting for example). Or we can look for colours in our surroundings but then we are also tied to the form and location of the subject projecting a colour. This thinking ties one to the indexicality of photography. However, there is the opportunity for colour manipulation in Photoshop either through filters or digitally swapping out colours. Not something I’ve experimented with until now – but the article has prodded me in that direction!


Empower Yourself with Colour Psychology [website]. Packing Colours. Available from: http://www.empower-yourself-with-color-psychology.com/packaging-colors.html [accessed 30.1.16]

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